ft.com/content/bb03ba1c-add3-4440-9bf2-2a65566aef4a
Financial Times (Paywall Article):
Amazon has deleted approximately 20,000 product reviews, written by seven of its top 10 UK reviewers, following a Financial Times investigation into suspicious activity.

Those who had their reviews deleted included Justin Fryer, the number one-ranked reviewer on Amazon.co.uk, who in August alone reviewed £15,000 worth of products, from smartphones to electric scooters to gym equipment, giving his five-star approval on average once every four hours.
Overwhelmingly, those products were from little-known Chinese brands, who often offer to send reviewers products for free in return for positive posts.
Mr Fryer then appears to have sold many of the goods on eBay, making nearly £20,000 since June. When contacted by the FT, Mr Fryer denied posting paid-for reviews — before deleting his review history from his Amazon profile page. Mr Fryer said the eBay listings, which described products as “unused” and “unopened”, were for duplicates.
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“I have relationships with and I know some of the sellers,” he said. “My partner’s Chinese and I know a lot of the businesses over there . . . and I just review.”
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