outsideonline.com/2420986/north-face-athlete-expeditions
The company sponsors some of the best athletes in the world, from Emily Harrington to Alex Honnold, all of whom are vying for a slice of the brand’s annual budget to support their expeditions. The process can be as competitive as getting into an Ivy League university—except, if approved, the athletes are often taking on death-defying adventures.
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