Is Amazon Spending Too Much to Grow Prime Memberships?

The number of Prime members in the U.S. may have declined in 2022.
After growing rapidly in 2020 and 2021, Amazon (AMZN -1.23%) ended 2022 with 2 million fewer Prime members, according to an estimate from Consumer Intelligence Research Partners, or CIRP. Amazon says the estimate is not accurate and Prime continues to grow.
Still, the estimates indicate Prime membership in the…

This story appeared on, 2023-01-25.
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