The traditional start to the holiday shopping season may have lost some of its importance for retailers and holds less appeal among deal-savvy consumers.
ore than half of American shoppers are expected to skip Black Friday, the traditional start of holiday shopping season, but they won’t sit out the holiday frenzy entirely.
"Deal-hungry consumers will play a game of chicken…

#blackfriday#pameladanziger#yougov#icsc#joanverdon#deloitte#pwc#kristenclassizummo