TV Commercials and a Changing Market: How to Ensure You Are Creating Meanin

newsweek.com/tv-commercials-changing-market-how-ensure-you-are-creating-meaningful-content-1776221

As much as people engage with marketing options like social media and digital ads, TV commercials still are a highly effective way to reach consumers. Even today, TV is the most trusted form of advertising and, in the United States, provides the highest ROI of all media for every dollar spent ($14.34). But it has the same Achilles' heel that other channels do. If the content…

This story appeared on newsweek.com, 2023-01-25.
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