Navigating The New CCPA Regulations To Keep Adtech Strategies Strong

Derek Slager is the co-founder and CTO of Amperity, a leading customer data platform (CDP) for enterprise consumer brands.
As of July 1, Google has stopped offering restricted data processing as it relates to the state of California because certain services don’t meet the California Consumer Privacy Act’s (CCPA) new requirements.
These changes put brands in quite a bind.…

This story appeared on, 2023-09-19.
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